Sachin Tendulkar now new brand ambassador for Jaypee Cement, a subsidiary of the Jaypee Group. This will be Jaypee Cement's first mass media campaign and that will be featuring our master Tendulkar and will be featured on television, print and OOH media.

According to Jaypee group executive chairman Manoj Gaur quotes Sachin and Jaypee Cement are a perfect fit as they stand for similar values of inner strength, endurance and ever lasting performance.

The group has a strong presence in central and northern India and plans to expand across various states to have a pan-India presence.